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Rustic Northwoods Fashion and Gifts

EJ’s Rustic Allure

Here at EJ’s Rustic Allure, we offer a unique style of men’s and women’s fashions, accessorizing jewelry, locally themed gifts, and lake and Northwoods themed home decor. We strive to offer something for everyone, whether you are visiting our beautiful area or a life-long resident, that is fun, fashionable, and affordable.

What’s New?

We are celebrating our 1 year Anniversary on Saturday May 4th!  

In store sales, refreshments and prizes!

Come check out the new fun spring fashion and home decor!


My Philosophy

When I decided to open a store here in Crandon, Wisconsin, I wanted it to be something special. Anyone who knows me will tell you that I pay particular attention to detail in whatever it is I do, and I wanted my shop to be no different. I have hand-selected all of the products that we offer at EJ’s Rustic Allure. I wanted to be sure that every product I carry is something I can be proud to sell to my customers.

Having spent my entire life in the Northwoods, I know what kinds of products are both practical and stylish. Clothing should not only look good, but it should be able to handle everything nature has to offer. Quality is my biggest concern.

Please stop by the store, take a leisurely look around, and I hope you will be pleased with what you find.

EJ Kutchie


Women’s Fashions

We carry a variety of stylish and practical women’s clothing featuring brands Tribal, Jag, and Lulu-B.


Men’s Fashions

We also carry rugged yet fashionable men’s clothing.  Jeans, shorts, and shirts from popular brands such as Flag and Anthem and Coast.

Other Specialties


Simple to elegant


Locally themed gifts

Home Decor

Beautiful home decor items

What Our Customers Say

Wonderful Selection

“Bought women’s and men’s clothing that I have received multiple compliments on. Will for sure be patronizing this beautiful boutique.”

– Claudine


“What a nice store.  I really like how there’s plenty of room to browse.”

– Steve

Love it!

“Oh gosh, I love it.   I really do,”

– Clara

Something for Everyone

“Very fashionable women’s and men’s apparel!  Home decor is modern and things are reasonably priced.”

– Julie

Contact Info

We’re in beautiful downtown Crandon

Address: 102 North Lake Avenue, Crandon WI 54520

Hours: 10am – 4pm Monday – Saturday

Phone: (715) 784-6134

Email: Contact Us